Jades

Jades

Product Design in Amsterdam

About

Amsterdam based product designer with 10+ years of experience in the industry and a strong background in crafting zero-to-one solutions for customer-facing mobile applications.

Currently shipping design solutions that unblock, educate and empower over 1 million individuals to take control of their financial well-being.

Work Experience

2020 — Now
Senior Product Designer at BUX
Amsterdam

I lead the design strategy and vision of the BUX mobile app.

  • Responsible for the design vision and strategy of the mobile app with over 1 million users.

  • Managed design projects end-to-end, resulting in consistently high-quality user experiences.

  • Collaborated closely with business stakeholders to define and prioritise design objectives, ensuring the product aligns with strategic goals and user needs.

  • Successfully launched BUX investment plans, resulting in 10,000+ active plans.

  • Delivered interest on uninvested cash to BUX investors, which increased average assets under management by 23.5% within the first 3 months.

2019 — 2020
Lead Product Designer Loyalty at Albert Heijn (via IceMobile)

  • Engaged with Albert Heijn's business team while designing digital loyalty solutions, actively seeking their input and feedback. Resulted in pioneering the first two digital-only loyalty solutions for Albert Heijn’s mobile app, reaching over 2 million customers.

  • Launched Digitale Koopzegels and Digitaal Sparen, leading to a 45% increase in total active users.

  • For Digitaal Sparen, increased weekly active users from 550,000 to 700,000.

2014 — 2020
Product Designer at IceMobile
Amsterdam

At IceMobile I worked on a range of products within food retail and banking.

  • Created sketches, high fidelity mockups and prototypes; collaborated with UX research to validate and iterate on design solutions.
  • Redesigned Lenta, Russia's second-largest hypermarket chain’s mobile app, celebrating their 25th anniversary, achieving 5 million downloads.
2016 — 2018
Product Designer at ABN AMRO Bank (via IceMobile)

  • Helped over 5 million customers authenticate their identity and sign transactions with the mobile banking QR-code solution.

  • Build the payment alert feature, achieving a conversion rate of 78%.

Projects

Ongoing
2019
2016

Education

2010 — 2014
Communication & Multimedia Design (BSc) at Hogeschool Rotterdam

Interface & User Experience Design (Minor)

2006 — 2010
Grafisch Lyceum Rotterdam

Digital Media Design

Contact

Website
Email
LinkedIn